Cowichan Adventure

What does elegant pinot noir, A duck called Socks (OK, he was a cat) and a grey winter's day have in common? They are all perfect ingredients for a sensational Cowichan Valley wine tasting! This past weekend we went to visit Averill Creek Winery and Alderlea Vineyards. After fueling up with some delicious Drumroaster coffee, we headed down the road to visit two premier estate wineries right here on the island! Thanks to Andy and Roger for the information and of course, the beautiful wine. If you can't make it up to the Cowichan Valley, feel free to pop on by and enjoy a glass of Vancouver Island terroir, new wines arriving weekly!

1. Cristen and Andy in the barrel room at Averill Creek.
2. The crew with Roger, sampling delicious wine at Alderlea.
3. Gela processing the aromas of the pinot noir.

We need your votes!

If you have not yet heard of Eat Magazine's Exceptional Eats contest, then it is time you checked it out at www.eatmagazine.ca. Now that you are familiar with it, please vote for us! We would love to be selected by you as an exceptional eat on Vancouver Island. Thank you for your support! And in case you didn't catch the tweet, the new oven for our Bridge Street location has arrived in Canada. Want more Pizzeria Prima Strada? Go to our website and check get tweets, facebook updates and contest info via our monthly newsletter. Ciao!

Bridge street sneak peek

We have collected a small amount of construction photos of the new Bridge Street Pizzeria. Please see our add in the new Eat Magazine for the exact location!




Among other things, Bridge St will be home to "Black Beauty" aka: the Pizzeria Prima Strada mobile catering oven.







Cabinets being constructed for the kitchen and service area. Check out those sweet lights!






A kitchen perspective of the new room. Other than providing a delicious meal and a satisfying coffee, this unique and functional space will be terrific for private events too (Gold medal hockey anyone?).




At Prima Strada we are really excited to unveil our new location. Stay tuned for opening dates and exiting events. Want more news from Pizzeria Prima Strada? Follow us on Twitter and check out our Facebook fan page!

Monday magazine has just published us in a recent edition that highlights new restaurants. Come see what all the fuss is about. Here's the link so you can read the nice things they said about us. It's a pleasure to be associated with great spots like Stage, Aura and Red Fish Blue Fish.

http://mondaymag.com/articles/entry/cheque-please/food-and-life/

See you soon!

Well the holidays seem to have come and gone. Thanks to everyone for a busy season. Now as we look forward to the new year we must remember what's most important: authentic Neapolitan pizza! Check out Eat Magazine for our ad promoting our NEW LOCATION! Stay tuned for more details.

Pizza props

Nice to see that people are noticing the hard work that we are putting into our pies. It's really fun working with a crew of committed and talented individuals. Here's a great submission from the foodosophy web blog. Very cool.

http://foodosophy.wordpress.com/2009/12/12/pizza-prima-strada-victoria-bc/

I feel like a proud parent right now! We just got off the phone with the folks from Zagat Reviews, informing us of our "excellent" review for 2010. We are really looking forward to another year great dining experiences. What's to come in 2010? With the opening of our new location (exact date to be announced) we will be offering more great menu items for our fans in Victoria, including a great space for private functions. At Cook Street, we have recently rolled out a new dynamic feature wine selection that showcases the best sipping values from BC and Italy. Our sommelier Gela, who recently completed her level 3 ISG, has been working tirelessly to search for new, award winning wines. Stay tuned for Gela's wine blog in the coming months for extra insight into the stories behind our delicious pours. We are proud to offer these wines by the glass and half litre. JP and his crew are expanding the salumi production and will soon have a nightly selection of imported and house cured meats to sample. Have you had the gnocchi? Alex frequently prepares gnocchi for nightly features, served with classic brown butter and fried sage. In the daytime, the panini are becoming very popular. Using the same amazing dough as our pizze, we hand craft the "panino" stuffed with mouthwatering ingredients such as roasted pork, provolone and house sauerkraut, or eggplant parmigiana to name a few. Served daily during lunch hour and perfect for take out! Tasty things are always happening at Pizzeria Prima Strada. We hope that you are excited as we are! All the best to you this holiday season.